About Us
Vision Fitness, a Wisconsin-based company, designs and distributes award-winning fitness products, including treadmills, elliptical trainers, fitness bikes and strength equipment for the home and commercial markets. We began in 1993 as a division of Trek® Bicycle Company, one of the world's largest manufacturers of quality outdoor bicycles, where we pioneered the development of the smoothest and quietest exercise bikes available. In 1996, Vision Fitness was spun off by the Trek Fitness management team to better focus on the specialized fitness industry. The company was renamed Vision Fitness because, after all, everyone who begins a fitness program has a vision of how they want to look, live or feel. Because Vision Fitness only sold high-quality bikes with Trek’s revolutionary magnetic resistance system (winning us Consumer’s Digest “Best Buy” awards in 1995 as Trek and again in 1996, 1998, 2001, and 2004 as Vision Fitness), the foundation was set for us to continue developing innovative product for the fitness industry. Our bikes are easily the most decorated products in the industry.
In 1997, we introduced our line of folding and full platform treadmills and received great reviews from our customers. Our goal was to introduce a line of high-quality products at a better value than most of our competitors. Vision Fitness introduced the first extra-capacity treadmill (20-inch wide belt) for under $2,000. In the last few years, our treadmills have received significant awards and recognition from major media publications for offering consumers a great value.
Vision Fitness became the “must have” brand when we introduced our patented folding elliptical trainers in 1998. Our customers loved the unique space-saving folding feature and so did the media. Their first year in the market, Consumer’s Digest awarded a “Best Buy” to our X6200 model. Our elliptical trainers have received a great deal of praise every year since then, again in Consumer’s Digest and in such reputable publications as Parenting, Health, Smart Money, Money, All You, Which? Magazine in the UK, and the list goes on.
By 1999, three short years after Vision Fitness spun off from Trek, we were one of the top fitness equipment companies in the world. This success was due mainly in part to great customer service. Of course, every aspect of the business—from accounting to quality—impacts our service. We listen to our customers to develop great new products and programs.
In 2001, Vision Fitness had to move its operations to a newly constructed facility in Lake Mills, Wisconsin, to better accommodate its growing number of employees. In 2004, Vision Fitness began establishing partnerships with Unity Health Insurance and the Wisconsin Governor’s Office to help increase awareness of the importance of health and fitness and to help combat childhood obesity in our home state. Donations have also been made to PE4Life to help increase awareness of the need for physical education on a national level.
In 2005, our products continued to receive significant awards, and our 500+ specialty fitness retailers across North America continue to rank us as one of the top fitness equipment providers in the country in terms of product and customer service. We also tackled the commercial/vertical market in 2005 by hiring a commercial sales force.
In 2012, the awards and media attention continue, with another "Best Buy" award for our treadmills. In April, we introduced our very popular Suspension Elliptical™ trainer with PerfectStride™ motion. In just months, this product received a notable international award and the "Top Gear of the Year" award from ShapeYou.com. In September, we introduced our new customizable home fitness products and, shortly thereafter, launched a brand-new website.
Buy Vision Fitness treadmills at Busy Body Home Fitness
Vision Fitness, a Wisconsin-based company, designs and distributes award-winning fitness products, including treadmills, elliptical trainers, fitness bikes and strength equipment for the home and commercial markets. We began in 1993 as a division of Trek® Bicycle Company, one of the world's largest manufacturers of quality outdoor bicycles, where we pioneered the development of the smoothest and quietest exercise bikes available. In 1996, Vision Fitness was spun off by the Trek Fitness management team to better focus on the specialized fitness industry. The company was renamed Vision Fitness because, after all, everyone who begins a fitness program has a vision of how they want to look, live or feel. Because Vision Fitness only sold high-quality bikes with Trek’s revolutionary magnetic resistance system (winning us Consumer’s Digest “Best Buy” awards in 1995 as Trek and again in 1996, 1998, 2001, and 2004 as Vision Fitness), the foundation was set for us to continue developing innovative product for the fitness industry. Our bikes are easily the most decorated products in the industry.
In 1997, we introduced our line of folding and full platform treadmills and received great reviews from our customers. Our goal was to introduce a line of high-quality products at a better value than most of our competitors. Vision Fitness introduced the first extra-capacity treadmill (20-inch wide belt) for under $2,000. In the last few years, our treadmills have received significant awards and recognition from major media publications for offering consumers a great value.
Vision Fitness became the “must have” brand when we introduced our patented folding elliptical trainers in 1998. Our customers loved the unique space-saving folding feature and so did the media. Their first year in the market, Consumer’s Digest awarded a “Best Buy” to our X6200 model. Our elliptical trainers have received a great deal of praise every year since then, again in Consumer’s Digest and in such reputable publications as Parenting, Health, Smart Money, Money, All You, Which? Magazine in the UK, and the list goes on.
By 1999, three short years after Vision Fitness spun off from Trek, we were one of the top fitness equipment companies in the world. This success was due mainly in part to great customer service. Of course, every aspect of the business—from accounting to quality—impacts our service. We listen to our customers to develop great new products and programs.
In 2001, Vision Fitness had to move its operations to a newly constructed facility in Lake Mills, Wisconsin, to better accommodate its growing number of employees. In 2004, Vision Fitness began establishing partnerships with Unity Health Insurance and the Wisconsin Governor’s Office to help increase awareness of the importance of health and fitness and to help combat childhood obesity in our home state. Donations have also been made to PE4Life to help increase awareness of the need for physical education on a national level.
In 2005, our products continued to receive significant awards, and our 500+ specialty fitness retailers across North America continue to rank us as one of the top fitness equipment providers in the country in terms of product and customer service. We also tackled the commercial/vertical market in 2005 by hiring a commercial sales force.
In 2012, the awards and media attention continue, with another "Best Buy" award for our treadmills. In April, we introduced our very popular Suspension Elliptical™ trainer with PerfectStride™ motion. In just months, this product received a notable international award and the "Top Gear of the Year" award from ShapeYou.com. In September, we introduced our new customizable home fitness products and, shortly thereafter, launched a brand-new website.
Buy Vision Fitness treadmills at Busy Body Home Fitness
posted by The Fitness Advocate at 6:22 PM
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